The Brand Protection Playbook

AI has made it easy to fake everything — and hard to trust anything. By 2030, AI and bot traffic will make up 65% of all internet activity, and attackers are using that shift to run impersonation, phishing, and fraud campaigns against brands faster than legacy tools can catch them.

In this webinar, Outtake breaks down the modern brand attack playbook — and how to shut it down before it reaches your customers, executives, and revenue.

What we cover:

• Why the internet is now "agentic" and what that means for brand risk
• The 3-step attack pattern behind nearly every modern brand impersonation campaign: Research, Impersonate, Infiltrate
• Real-world cases: Walmart phishing surges, the Salesforce/ShinyHunters breach, and post-incident executive impersonation waves
• Why legacy point solutions and manual takedown vendors can't keep pace with AI-driven attacks
• Inside the Outtake Digital Trust Platform: autonomous investigation, threat graphing, and automated takedown across 45+ surfaces
• A live demo of Brand Protection in action

Outtake helps the world's leading brands and institutions take out internet threats and restore digital trust — with a median takedown time of 14.4 hours and a 99.4% confirmation rate, compared to 7–18 days for traditional providers.

Watch the webinar here.