How a leading mobile ad platform shut down 120 brand impersonations with Outtake

Discover how the security team overwhelmed by impersonations and social engineering attacks reduced noise, accelerated response, and shut down 120 threats.

• 120 imposter account takedowns across 3 platforms
• 10x faster takedowns than the legacy provider
• 3x faster threat reviews

“Before this, we were constantly reacting to impersonations after they’d already caused damage. Now we’re shutting them down quickly enough that attackers don’t get traction. We’ve seen fewer repeat attempts, fewer escalations involving our executives and support teams, and a real drop in overall attack activity. When the scams don’t stay up for long, attackers don’t capitalize much, so they move on to the next target."

Challenge

Fending off modern social engineering attacks during moments of peak publicity

After rising stock pushed a large mobile advertising solution into the spotlight, the company gained significant traction. This cemented the company’s position as a major industry force, and made them a high-value target for bad actors.

As the company’s visibility grew, impersonators took advantage, launching fake social media accounts and fraudulent content designed to exploit the company’s name and credibility.

The company already had a defense system in place, but this legacy solution couldn’t keep up with the new heightened volume and multimodality of impersonation activity across social platforms. The system’s rigid keyword-based searches couldn’t catch advanced signals hidden in images and videos. Even when threats were identified, slower detection and takedown timelines gave fraud campaigns plenty of time to propagate.

Moreover, it was a constant game of whack-a-mole where one imposter scam after another would pop up immediately after the last one had been taken down. In many cases, the same exact scam would have to be removed again within weeks or months of the first takedown. The speed and scale at which these attacks resurfaced pointed to AI-enhancement and automation on the attacker’s side as well.

To fill in the gaps, the adtech company’s security analysts, more eager to focus on complex investigations, lost hours of productivity manually sweeping surfaces and submitting takedown requests to their vendors for threats they had missed. And within their existing vendor’s portal, false positives overwhelmed the workflow, making it nearly impossible to identify and neutralize every threat before harm was done.

When impersonations began to jeopardize the company’s brand reputation and erode trust with customers and business partners, they knew it was time to invest in sturdier defenses. So, they decided to onboard a modern digital trust platform. And, hoping to scale their security program without adding headcount, they set out to find an approach that would reduce manual work, sharpen prioritization, and allow analysts to respond faster without expanding the team.

Fortunately , the team didn’t have to look for long. A professional in their network immediately recommended Outtake.

“AI is changing the pace and scale of impersonation, and these attacks have become one of the most persistent problems we’ve faced.What made the difference for us was being able to respond fast enough to prevent attackers from gaining significant traction in their fraud campaigns. Over time, that shift has allowed us to stay ahead of abuse rather than constantly reacting to it.”

Solution

Always-on protection that finds and zaps digital impersonation before it causes real harm

With Outtake, the adtech company vanquishes every emerging impersonation attack targeting their online presence with minimal analyst lift.

The engagement kicked off with a twoweek pilot focused on aligning with the security team’s existing risk protection workflows.. After defining what mattered most — the company’s brand guidelines, owned digital assets, intellectual property policies, and enforcement preferences – Outtake’s team configured the system to reduce manual overhead in alert triage, investigations, and takedown execution.

With the pilot confirming that impersonations could be handled consistently and without constant intervention, the team committed to a long-term rollout. security team confidently moved into a long-term partnership and now, Outtake works tirelessly to detect, prioritize, and dismantle every violation of the company’s brand on social media.

From day one, takedown efficiency improved drastically, limiting the spread of impersonations and reducing the window for reputational damage. Because Outtake can process multimodalinputs like screenshots, transcripts, and embedded visuals, they can also detect stealthier threats designed to thwart legacy systems.

The impact on the adtech company’s security team has been just as significant. Threat review now takes a fraction of the time it once did. Instead of weeding through endless false positives, analysts can instantly monitor every potential threat in Outtake’s low-lift dashboard. From there, they can accept or override takedown recommendations in one click. Then, Outtake owns the entire remediation lifecycle, from report filing to takedown follow-up and beyond.

Every decision is transparent and reviewable, giving analysts the power to consult or reinforce the system’s reasoning and decision logic behind Outtake’s classifications. Even when threats are nascent,, Outtake keeps tabs on edge cases, alerting the team if they ever evolve into full-fledged imposters . With Outtake constantly on the lookout, security analysts now dedicate the majority of their time to the deeper investigations that require their specialized expertise.

Beyond delivering substantial time savings and stronger defenses, Outtake has also helped the adtech company sharply reduce the number of overall impersonation attacks. Now aware of the faster detection and near-immediate takedowns, many threat actors abandon their efforts and pursue other targets.

Even as attacker tactics evolve, the company knows they’re covered. Outtake gets smarter with every threat they catch, making them the perfect unlock for a lean but mighty security team protecting a growing digital footprint.

"Outtake’s efficiency and scalability are unparalleled. Our analysts handle each alert so much faster than they used to."

Results

10x faster takedowns, reclaimed analyst time, and a future-proof security program

Outtake empowered the adtech company to move from manual, reactive risk management to automated, proactive threat protection. With the modern platform for protection in their corner, they can scale their defenses to support any surge in brand visibility or evolution in threat sophistication.

The results since the partnership began?

• 120 account takedowns across 3 platforms 2 months
• 10x faster takedowns than the legacy provider
• 3x faster threat reviews
• Looking forward, the company is ready to expand Outtake’s scope to support new surfaces like domains and advertisements. With legacy tools, this process would’ve required more hires,but with Outtake, it’s as simple as adding a new module.

“We definitely plan to keep coming back for more. We have a huge digital footprint to protect, and Outtake is the only platform we trust to handle it all.”